Gogo is acquiring inflight connectivity competitor Satcom Direct for $375 million in cash and shares, with potential performance-related payments bringing the total to $636 million. This strategic move aims to counter SpaceX's Starlink, which poses a significant threat to the satellite connectivity market. The merger will enhance Gogo's market presence, particularly in international business aviation, as both companies currently provide Wi-Fi to nearly 90% of business jets equipped with connectivity.
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